Pride in London
Love Happens Here
We brought the issue of LGBT+ abuse in London to mainstream attention with fly posters, taxi media and digital advertising, showing real-life experiences of hate crime.
Once we exposed the hate, we showed that Love Happens Here, unleashing stories of LGBT+ love sourced from the community across London.
At it's peak, the hashtag was used three times every second.
I concepted the Love Happens Here campaign from start to finish, including the campaign name, overseeing the development of the Heart Pin logo and branding, as well as the OOH, digital and social elements.
Awards
Creative Circle - Best Integrated Campaign - Silver
Creative Circle - Best PR Led Creative Idea - Silver
British Arrows - Best Integrated Campaign - Bronze
Kinsale Shark Awards - Best Integrated Campaign - Bronze
The Drum Advertising Can Change the World Awards - Best Advertising Strategy or Campaign - Winner
Press
