118 118 Money

Fighting Nasty credit card charges

118 118 Money are one of the only credit card providers that won’t charge you to take money out at a cash machine. How do we tell people this? Show the iconic 118 118 runners fighting a giant ATM and credit card, of course.

I concepted and wrote this TV script, as well as overseeing the shoot. This campaign lead to a quick uptake in the 118 118 Credit Card.

YOUTUBE BUMBERS

Instead of just cutting down the TV edit for YouTube, I concepted bespoke 6s bumpers which we also shot on the day.